Beverley book bugs raise record sums for charity
It may be the age of the 'e-reader' but customers at Beverley's Cherry Lane Garden Centre have got the book bug bad, helping raise record amounts for Britain's biggest regional cancer charity.
When they are not buying bulbs and barrows, gardeners and their families are in the Hull Bridge Road, Tickton centre thumbing through the racks of Yorkshire Cancer Research's secondhand book exchange located in its restaurant.
Nearly £1500 has been raised at the Hull Bridge Road Garden centre since it was taken over by Cherry lane owners QD Stores in April of this year.
"Customers bring in old books and swap them for others," explains charity treasurer Ian Bromby.
"We don't charge for the service but we do have a collection box with a suggested donation of 50p to YCR for each book taken.
"Thanks to the generosity of Cherry Lane customers, we believe we've raised more than any other book exchange club this way."
Since start-up in 2004, Ian's book exchange club has single-handedly raised over £11,000 for Harrogate-based Yorkshire Cancer Research, an independent charity that gives to five centres of excellence in the county, based at the universities of Hull, Leeds, Sheffield, Bradford and York and their associated teaching hospitals.
Last year the charity spent £6.8 million on more than 200 world class scientists and clinicians across the county, ensuring the best medical leaders remain working in the area.
Over the next few years, the charity has committed at least £15 million into early stage research and clinical cancer projects in Yorkshire as part of its ongoing mission to improve treatments and discover more cures.
Various owners have come and gone at the Beverley garden centre site. Ian was relieved to find new owners QD Stores Group committed to keeping the exchange going when it took over the business last April under the Cherry Lane brand.
"We owe a debt of gratitude to the management and staff of Cherry Lane. They have already raised almost £1500 for us since buying the business and we are all thrilled they share in our aims and objectives," says Ian.
To give to Yorkshire Cancer Research, visit www.yorkshirecancerresearch.org.uk