Acquired by the QD Group in 1989, our famous discount store is known far and wide across the country. Holiday makers and residents of the surrounding area all know, “You’ll always find something you didn’t know you needed”, when you visit Lathams of Potter Heigham!
Our Story
In the early 1960’s Ken Latham oversaw the transformation of a waterlogged field in Potter Heigham to create a new and excited store with an “Aladdin’s Cave” concept. In 1963 the general store opened its doors and it stocked everything! Ken called the store a “Piscatorial Paradise”, as it was the largest fishing shop on the broads at the time, quickly becoming popular with anglers.
1989 saw the store acquired by Danny Rubins, seeing its popularity and potential as a “Harrods of the Broads”, offering amazing deals and discounts that visitors would go home and tell everyone about - “Where did you get that from?” , “How much was it? That’s amazing!”. With this in mind, much of what made Lathams so popular remains today and has been expanded. It now has a dedicated fishing store, the addition of a garden centre, bakery and cafe. The original concept of Lathams still remains at its heart, with visitors returning year on year and new customers are continually amazed at our range and fantastic value.
At Lathams, you can always be sure of Value Guaranteed.
Shop big brands at small prices!
Visit our garden centre for a stunning array of top-quality plants at amazing prices, including homegrown varieties from the QD Group's own nurseries.
Our Discount Fishing Shop is a must-visit on your trip, run by anglers for anglers, it has everything you need, whether you're a beginner or professional!
Also located in-store is Lathams Flour & Bean Café, a family run bakery using the highest quality local ingredients! Whether you're looking for a quick coffee, light bite or full meal, we've got you covered!
With so much to see, come and make a day of it on the stunning Norfolk Broads.