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 It's Not All Doom and Gloom on the High Street as the QD Group Announces Buoyant Trading Group Managing Director, Justin Farrington Smith, is upbeat, attributing the fact that QD has managed to buck the trend and achieve higher Christmas sales than last year, to a number of factors. “When times are tough, traditional shopping habits change in line with acute price awareness. People are more inclined than ever to seek out bargains and head for those value stores where savings are passed directly onto the customer, as reflected in our low pricing. Today’s shoppers are determined to secure the best deals and a growing number are discovering that they can find exactly the same branded goods as are being sold elsewhere, but at a considerably reduced QD price. With the high street undergoing dramatic changes due to the disappearance of so many household names, and shoppers being confronted by a confusing array of short-lived sales which smack of desperation, QD continues to offer customers the reassurance of outstanding value, quality and exceptional choice which is both sustained and long-term.” By also offering frequent in-store promotions on everyday essentials, such as coffee, tea and sugar, and by concentrating primarily on high demand, fast turnover product lines, QD has established an enviable reputation for cut-throat pricing which is now so necessary for survival in the current climate. Keen pricing on basics, and affordable branded goods, are key elements of QD’s tried and tested formula for success, proving there is still cause for optimism under the cloud of retail gloom and doom hanging over our high streets.
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